Four of the Greatest Myths About Going DTC
As the DTC model continues to rise, many people are still not convinced that this business model can help them generate more profit. Maybe they’ve got personal reasons why, or maybe they’ve heard of reasons that made them decide not to enter the world of direct-to-consumer. Maybe you have heard of a few, and while some are true, some are just myths and are made to take away the confidence of people who wanted to try going DTC, and here are some to name a few.
Myth: DTC is too complicated
Fact: Starting a DTC business is now easier
Starting your own DTC business is easier than you might think. The hardest part of starting one is to know your brand. Plans on what to sell, where to sell them, and to whom these products should be sold were the hardest part. But after you get through that, you just need to choose and set different platforms so that you can have good communication with your potential customers.
Myth: DTC is time-consuming
Fact: Setting up a DTC business can be completed in as early as 4 weeks
The tallest buildings haven’t been constructed in just a few days, even the most fruitful crops didn’t grow in just the blink of an eye. Everything takes time, and so is establishing your own DTC business. But the process won’t take you longer than an eternity. Starting a DTC business won’t take you long, it’s careful planning and careful concept that needs time. After that, the next steps will just make you feel like time is just passing by.
Myth: DTC will not last
Fact: It is not just some kind of trend, because it is here to stay
People often think of the DTC business model as just some sort of trend that will fade away and be forgotten as time goes by. But it won’t. DTC brands have been predicted to continue rising this year, and probably in the succeeding years. Well, it’s of no surprise that this kind of business model will achieve success since it benefits both the retailer and the consumer.
Myth: DTC won’t be competitive in the market
Fact: Of course, it can
Sure small DTC businesses can’t compete with giants such as Amazon and Alibaba, but let’s not underestimate what a great product and an effective marketing strategy can do. It can’t move mountains, but it can move people. Because what a DTC should focus on is quality and not quantity. So making sure that you have a product that would capture the people’s interest and fulfill their needs at the same time, then success is as good as found.