Market Updates

What US Brands Need to Know to Succeed in Southeast Asia’s Digital Market

For US brands looking to expand their reach and tap into new markets, Southeast Asia is an increasingly attractive option. With a population of more than 650 million and a rapidly growing digital economy, Southeast Asia holds great potential for US brands looking to grow their presence in the international market.

However, before investing in Southeast Asia’s digital market, there are a few key points that US brands need to consider.

First, US brands should understand the local markets and cultures in the region, and tailor their digital strategies to suit the needs and preferences of the local consumer. For example, US brands should ensure that their digital campaigns are customized to suit the language and culture of the target market.

Second, US brands should also be aware of the different digital platforms in Southeast Asia, and how they can be used to effectively engage with consumers. Internationally known social media platforms such as Facebook, Instagram, and Twitter are very popular in the region and can be used to effectively reach out to potential customers. However, US brands should also consider investing in e-commerce platforms, such as Shopee and Lazada, which are arguably more popular than Amazon and eBay in the region.

Third, US brands should also take into account the different regulations in Southeast Asian countries when it comes to data protection and privacy. For example, Singapore, Malaysia, and Thailand all have specific laws and regulations in place to protect consumer data. US brands should ensure that their digital strategies are compliant with local regulations.

Finally, US brands should also be aware of the competition in the region. Southeast Asia is home to numerous established local brands, and US brands will need to differentiate their products and services in order to stand out in the market. It is important for US brands to develop a unique brand identity and create an engaging digital experience that resonates with consumers.

In conclusion, US brands looking to succeed in Southeast Asia’s digital market will need to take into account the local culture, understand the digital platforms in the region, comply with local regulations, and differentiate their brands from the competition. By doing so, US brands will be well-equipped to tap into the potential of Southeast Asia’s digital market.




Debunking 3 Common Myths of DTC Brands Importing Into China

Direct-to-consumer (DTC) brands are increasingly looking to import their products into China. With the Chinese consumer market growing rapidly, it’s understandable why entrepreneurs want to capitalize on this opportunity. Unfortunately, there are some myths surrounding importing into China that can cause problems for DTC brands. Let’s take a look at three of these common myths and why they’re wrong.

Myth 1: You Need To Incorporate A Company In China Before Importing

Many entrepreneurs think that they need to incorporate a company in China before they can import their products. This is not true; you don’t need to have a corporation in order to import the goods into the country. However, setting up a legal entity can help with taxation and compliance issues down the line if your business expands in China.

Myth 2: You Need To Deal With Local Customs Clearance Partners

This is another misconception about importing into China that could cost DTC brands money if they believe it to be true. While having local customs clearance partners can make clearing customs easier and faster, it isn’t necessary for certain types of imports or small shipments. As long as you know what documents are required for your shipment, you should be able to clear customs without having to use local partners.

Myth 3: It Takes Longer To Clear Goods In China Than In Other Countries

Finally, many people think that it takes longer to clear goods in China than in other countries like the US or Europe. This simply isn’t true; in fact, most goods imported into China will clear within 48 hours of arrival at the port. The key is making sure all the paperwork is completed correctly and submitted on time so there aren’t any delays due to incorrect information or missing documents.

Importing products from abroad into China used to be considered an intimidating prospect for entrepreneurs, largely thanks to common misconceptions about what was involved with the process. Thankfully, we now know these myths are false—you don’t need a corporation in order to import goods, you don’t necessarily need local customs clearance partners for certain shipments or smaller shipments, and most goods will clear within 48 hours if all paperwork is correct when submitted—so entrepreneurs can feel free and confident importing their products into this powerful consumer market!




5 Myths About DTC That May Have Fooled You

In today’s time, direct-to-consumer (DTC) brands have become the talk of the town. It is molding its shape in the industry as consumers choose to go straight toward the selling company rather than the retailers and other intermediaries. The DTC strategy may have brought benefits on both sides — companies and consumers, but it also led to provoking some misconceptions and false beliefs.

Here are 5 myths about DTC that may have fooled you

Myth: DTC Brands Are All About E-commerce

While many DTC brands can be found online such as through websites or e-commerce platforms, this is not always true since it is not only the way to sell their products. Some DTC brands also have physical retail stores in which they can sell their products through traditional retail channels like department stores or other physical storefronts. In this way, they are able to reach a wider customer base and expand their brand presence.

Myth: DTC brands are all startups

It is a common misconception that all DTC brands are start-ups, but this is not the case. While the DTC model has become increasingly popular in recent years and has given rise to many new and innovative start-up brands, there are also established brands that have embraced the DTC model.

Myth: DTC brands only sell products

While many DTC brands do indeed focus on selling physical goods, such as clothing, beauty products, home goods, and more, there are also DTC brands that offer services or subscription-based models. These services may include things like online courses, coaching or consulting services, or subscription-based access to a particular service or product. 

Myth: DTC brands are cheaper

People often perceive DTC brands as a cheaper option, but it isn’t always true. Many DTC brands offer premium, high-quality products that come at premium prices. These brands may target consumers who are willing to pay a higher price for a superior product or shopping experience.

Myth: DTC brands are not as reliable as traditional brands 

While it is true that some DTC brands may be relatively new and still establish their reputation, others have been around for a long time and have built a solid track record of reliability. These established DTC brands may have a loyal customer base and a proven track record of delivering high-quality products and services.




Three of the Biggest Reasons That Hinder DTC Brands’ Success

When hearing the words “direct-to-consumer brand,” some of the things that come to mind are successful, glamorous start-up businesses that are generating great figures every month. And even though a lot of DTC entrepreneurs have told people their success stories, there are still a lot of entrepreneurs that failed and have never had the chance to share their stories, why they fail, and how they ended up failing. 

What are some reasons behind the failure of many DTC brands? 

Rising Costs

One great reason why DTC brands have been successful for years is that they’ve been saving a lot from advertising. Things such as social media, word of mouth, and cost-effective advertising have been of great help to them, making them minimize costs while maximizing income generation. But as DTC brands become more successful, advertising costs have become more and more expensive. So without enough budget, then it would be a tough road for any DTC brand.

Tougher Competition

Entering the DTC industry was much easier years ago, competition is a little tougher which makes it easy to stand out. But today, DTC brands have already reached the hundred thousand mark in the US alone, a reason for brands to exert more effort and work harder for them to set themselves apart from the competition. Every detail should be checked for a brand to be unique and distinct. 

Customers Have Become Difficult To Convince

Most businesses need to pay more attention to the difficulty of convincing a consumer to switch brands. It is easier said than done. People often think that if a business gets a customer’s attention and makes them spend time learning about the product, then it will be a hundred percent sure that that customer will buy that product. 

There’s nothing wrong with aspiring to be a successful DTC brand because you’ve heard of others’ success stories from the same industry. But we have to accept the fact that establishing a DTC business or any business in particular would not be easy. There are a lot of reasons that will bring you down, will make you fail, and make you think of giving up. What you need to do is to know these reasons and do your best to avoid them. Because if there are reasons to stop, then there should be reasons to continue. 




Four of the Greatest Myths About Going DTC

As the DTC model continues to rise, many people are still not convinced that this business model can help them generate more profit. Maybe they’ve got personal reasons why, or maybe they’ve heard of reasons that made them decide not to enter the world of direct-to-consumer. Maybe you have heard of a few, and while some are true, some are just myths and are made to take away the confidence of people who wanted to try going DTC, and here are some to name a few.

Myth: DTC is too complicated

Fact: Starting a DTC business is now easier

Starting your own DTC business is easier than you might think. The hardest part of starting one is to know your brand. Plans on what to sell, where to sell them, and to whom these products should be sold were the hardest part. But after you get through that, you just need to choose and set different platforms so that you can have good communication with your potential customers.

Myth: DTC is time-consuming

Fact: Setting up a DTC business can be completed in as early as 4 weeks

The tallest buildings haven’t been constructed in just a few days, even the most fruitful crops didn’t grow in just the blink of an eye. Everything takes time, and so is establishing your own DTC business. But the process won’t take you longer than an eternity. Starting a DTC business won’t take you long, it’s careful planning and careful concept that needs time. After that, the next steps will just make you feel like time is just passing by.

Myth: DTC will not last

Fact: It is not just some kind of trend, because it is here to stay

People often think of the DTC business model as just some sort of trend that will fade away and be forgotten as time goes by. But it won’t. DTC brands have been predicted to continue rising this year, and probably in the succeeding years. Well, it’s of no surprise that this kind of business model will achieve success since it benefits both the retailer and the consumer.

Myth: DTC won’t be competitive in the market

Fact: Of course, it can

Sure small DTC businesses can’t compete with giants such as Amazon and Alibaba, but let’s not underestimate what a great product and an effective marketing strategy can do. It can’t move mountains, but it can move people. Because what a DTC should focus on is quality and not quantity. So making sure that you have a product that would capture the people’s interest and fulfill their needs at the same time, then success is as good as found.




5 Great Ways That Will Help Your Direct-To-Consumer Brand Go Big

Doing business has always been a tough job, it needs careful planning and proper execution. This is true for all kinds of businesses but with direct-to-consumer (DTC) businesses the complexities increase. Production, marketing, selling, and even distribution of the products are all shouldered by the brand. And to not let these efforts go to waste, you should come up with strategies that could help the brand grow. 

Here are some ways you can do to make your DTC dreams come true:

1. Let Your Story Be Heard

In marketing, storytelling means delivering a message for people to hear. It’s either you tell a funny story or share your personal inspiring story to captivate your audience. Because the goal here is to leave a mark and make your audience feel something that will urge them to take action, to be invested.

2. Be Transparent

Letting your audience know about what goes behind your business operation is a great thing to do. Consumers nowadays prefer to know and are fully aware of how the products they purchase are made, from materials to the manufacturing process. And that makes it a key for consumers to love and patronize your brand.

3. Respond to Customers’ Needs

Who wouldn’t want their concerns to be addressed? No one, right? One of the advantages of a DTC business is that the brand can directly communicate with its customers, and responding to their needs makes them feel valued and important. This will help you build strong relationships with your customers and establish customer loyalty.

4. Deliver a More Personalized Customer Experience

With today’s technology, it is now possible to make a personalized experience for your customers. This shows that you care about each and every customer’s needs and helps satisfy expectations to make repeat sales among customers possible. Tailoring a personalized experience also helps in building trust, loyalty, and brand recall with customers.

5. Maximize the Usage of Social Media

Speaking of going big, what else can help you reach a wider audience more effectively than social media? Social media platforms give off a lot of benefits to numerous businesses. Things such as increasing your market reach, attracting more customers with effective advertising, and more. Social media can really do wonders for your DTC business. So make sure that you’ll be using this channel wisely.




The Key Opportunities for DTC brands in the Live Streaming Commerce

DTC, also known as D2C, is short for Direct-To-Consumer eCommerce, where merchants can sell their products online directly to consumers. The DTC business model first emerged in the 2010s but has continued to gain popularity among today’s consumers who appreciate the advantages of buying items directly from brands, specifically, the totality of experience they receive from the authentic connection built between them and the brands.

With the influx of competition, fueled by the pandemic where a lot of people were forced to be entrepreneurs, there have been really high standards placed by the consumers on the brands they choose to give attention to, and there lies the need for brands to offer the most authentic, one-of-a-kind experience designed to produce customer-delight.

And this is where the DTC model shines brightest- a space where there are no middlemen or retail stores that go between the relationship of the brand itself and its consumers, just exactly how consumers today want it.

Why is Live Streaming Commerce a Huge Opportunity for DTC Brands? 

This business model carries the DTC trifecta – social media, influencers, and online shopping making it the most logical next step for DTCs. It also fills the gap that seems to be the missing piece people crave from retail shopping: the human connection it offers. 

With live-streaming commerce, the buyers can shop online via the platform of their choice, with the influencers they support, straight from the brands they love. It’s been the rave in China, the biggest e-commerce marketplace including live streaming commerce, where netizens enjoy live online shopping, where their favorite influencers-turned-celebrities answer all their inquiries about the items while entertaining them both at the same time.

What does Live Streaming Commerce Look Like Today?

China, the e-commerce marketplace that international brands continue to tap but it’s so vast the marketplace only keeps on getting bigger, earns an estimated $6 billion annually from live streaming eCommerce alone according to Forbes. 

The rest of the world, on the other hand, particularly the West, has slowly but surely been penetrating the live-streaming market. They may be a couple of years behind their eastern counterpart but they are getting there. International brands like Tommy Hilfiger for example recently extended their live-streaming efforts in the US and Europe where 1,300 hoodies were sold in 2 minutes. The biggest western eCommerce companies such as Amazon, and Google making plans to make YouTube an integrated e-commerce destination, Walmart, to name a few has been making huge investments gearing toward the relatively new business model. 

A Call for Early-Adapters 

The best time to embark on the live-streaming eCommerce ship was yesterday but today would be a pretty solid business move too. As DTC brands in general pay very close attention to their relationships with their consumers, the enhanced engagement that live streaming strengthens this relationship even further. It’s an effective stage to showcase and sell your products in real-time, with the help of real-time feedback from your Key Opinion Leaders (KOLs) and returning customers present and watching the live stream.