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Beauty June 12th, 2022

#TiktokMadeMeBuyIt – The Effects of Tiktok on GenZ’s Buying Decisions

No, we are not just talking about one of Tiktok’s viral duet chains, we will be discussing Tiktok’s effects on GenZ’s buying decisions and how it has garnered such strong influence over the recent years.

Generation Z has officially become a bankable market starting in 2020. Because it is the first generation to be born in the post-digital era, they are fully dependent on smartphone apps and arguably lived on social media.

With that being said, as GenZ has started to become part of the working economy, brands and marketers are looking closely at this generation and what they think they need and want, and here enters TikTok.

TikTok, the Social Media App of GenZs

As of April 2022, Tiktok users are made up of 60% of Gen Zs. A number that has grown substantially in the 4 years of the app’s availability in the world. Gen Zs prefer exclusivity and uniqueness and with social media, finding that perfect “That’s me!” content is easier than ever. TikTok’s “For you Page / FYP” is their destination to be. It focuses on content that the user themselves specifically love with the help of specialized AI algorithms that look into search entries, likes, and user activity. Tiktok also enables GenZs to express themselves through innovative content creation tools that are easy to understand and use. At this age, anyone could be a content creator and at the same time, anyone can show the world their individuality. Tiktok took notes and when the Gen Zs arrived, they were there to shake their hand and welcome them.

Finding that connection

As Gen Zs find a way to define themselves, they are not just looking at who is endorsing what but also at who the people behind it are. They want to know their origins, values, and beliefs. They want to find an emotional connection to drive their purchasing power. This is why Tiktok has been a popular venue for both consumers and producers. It has become a platform for each to tell their respective stories where videos are viewed as many as 1 billion times a day. Influencers have been paramount as they keep people engaged and looking for more. Once something is found, the next logical step would be to share it. #TikTokMadeMeBuy had over 3 million views after all.

Who influences who

“I want that” is a common thought that leads to a purchase. GenYs and GenZs are the 2 main purchasing groups right now and studies show that Gen Zs play a bigger role in deciding what to buy as they are now the trendsetters. GenYs on the other hand, have the tendency to listen to recommendations and thus are more likely to be influenced into buying items and services. Gen Zs are passionate about letting themselves be heard which is why they made up 43% of Tiktok’s global audience for the year 2021. The more time they spend, the more they are engaged. Tiktok is no longer just a pastime, it has become a way of life for many so if you are in the market to sell or buy, you’d probably want to put TikTok on the top of your list.

The world of cosmetics is constantly evolving, with new trends emerging every year. As we look ahead to 2023, it’s exciting to see what the market trends for cosmetics in China will be. From natural ingredients to futuristic technology, here’s what we can expect to see in the world of beauty in the coming year.

Sustainability is key

Consumers are becoming increasingly conscious of the impact their choices have on the environment, and are seeking out products made from eco-friendly and biodegradable materials. Brands that focus on using natural and organic ingredients will likely see a boost in popularity, as consumers seek out products that are not only good for their skin, but also for the planet.

The rise of smart cosmetics

These innovative products use cutting-edge technology to enhance the user’s experience, whether that be through augmented reality try-ons or smart packaging that tracks usage and provides personalized recommendations. Smart cosmetics are set to revolutionize the way we interact with our beauty products, providing us with a more immersive and personalized experience.

Increase in the popularity of multi-functional cosmetics

Products that offer multiple benefits, such as moisturizing and sun protection, will continue to be sought after by consumers who are looking for a streamlined and efficient beauty routine. This trend towards multi-functional products reflects the busy lifestyles of modern consumers, who want to achieve maximum benefits with a minimum amount of effort.

Focus on self-care and wellness

Products that promote relaxation and stress relief, such as aromatherapy and spa-inspired products, will continue to be popular, as consumers seek out ways to take care of themselves both inside and out. In addition, the rise of “skinimalism” – a minimalist approach to skincare – will also continue, as consumers look for simple and effective products that do not over-complicate their routines.

The market trends for cosmetics in China in 2023 are all about finding a balance between technology and nature, efficiency and self-care, and simplicity and luxury. It’s an exciting time to be in the beauty industry, and we can’t wait to see what innovations will emerge in the coming year.

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eCommerce February 7th, 2023

Top 3 Key Fashion Retail Trends in 2023

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond.

Online Shopping is still the preferred way to shop post-pandemic

One of the key emerging fashion retail trends is the growth of online shopping. With the rise of e-commerce platforms, more and more consumers are opting to shop for fashion items online, resulting in a significant increase in online sales.

Brands are now investing in their digital presence, creating engaging e-commerce websites, and utilizing social media platforms to reach their target audience. Online shopping has also made it easier for consumers to compare prices and find the best deals, leading to increased competition among fashion retailers.

Caring for the environment is cool

Consumers are becoming increasingly aware of the environmental impact of fast fashion and are looking for brands that prioritize sustainability in their production processes. Brands are now turning to more environmentally-friendly materials and production methods, as well as using packaging that is recyclable and biodegradable.

Personalization is Important

Consumers are looking for clothing and accessories that are customized to their individual preferences and styles. Brands are now using technology, such as augmented reality, to allow customers to virtually try on clothing and accessories before making a purchase. Personalization has also been incorporated into the production process, with brands offering made-to-measure clothing and accessories.

In conclusion, fashion retail is constantly evolving, with new trends emerging every year. The rise of e-commerce, the growing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond. Brands that are able to adapt to these trends and provide consumers with what they want will be the ones that succeed in the highly competitive fashion retail market.

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Beauty January 31st, 2023

The Direct-to-Consumer (DTC) beauty and fashion industry in the United States is booming, but there’s still room for growth.

One potential market that’s attracting attention is Southeast Asia. Here are four reasons why US DTC beauty and fashion brands should invest in this region.

Reason 1- Growing middle class: Southeast Asia has a growing middle class, with a population of over 600 million people and an increasing purchasing power. This presents a huge opportunity for US DTC brands to tap into a new market and reach a wider audience.

Reason 2 – Digital penetration: The region has high digital penetration, with a large percentage of the population active on social media and e-commerce platforms. This provides a convenient platform for US DTC brands to reach potential customers and showcase their products.

Reason 3 – Cultural influence: Southeast Asia is known for its vibrant and unique beauty and fashion culture, making it an ideal place for US DTC brands to test new products and gain insight into local preferences.

Reason 4 – Strategic location: Located at the crossroads of Southeast Asia, it serves as a hub for international trade and commerce, making it easier for US DTC brands to reach other markets in the region. With its strong transportation infrastructure and favorable government policies, Southeast Asia is an attractive place for foreign investment.

In conclusion, the Southeast Asia region offers a compelling opportunity for US DTC beauty and fashion brands to reach a new market, tap into the growing middle class, and expand their brand’s reach. By investing in this region, US DTC brands can take advantage of its digital penetration, cultural influence, and strategic location, and reach new heights in their global growth strategy.

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