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eCommerce October 4th, 2022

Biggest Livestreaming Apps That Could Help Your Business Go Big in China

Brands have this goal of establishing a connection with their customers, and this goal has been evolving throughout the years. And in today’s world, it is called “Livestreaming.”

In China, livestreaming has been helping businesses to sell products and services by streaming videos live and in real-time as they are being recorded. So today, we’ll be giving you three of the biggest livestreaming apps that could help you go big in the world’s largest e-commerce market, China.

Douyin

This Beijing-based short video platform has been establishing its title as one of the hottest livestreaming apps in China this year. This application has been making its own e-commerce ecosystem wherein they’ve launched flagship brands and numerous merchants inside the app. With 700 million daily active users, you won’t be doubting Douyin’s ability to make your brand known and grow.

Bilibili

Branded as one of China’s fastest growing livestreaming applications, Bilibili provides great help for businesses who are planning to sell in the country. Founded in 2009, Bilibili began as a video platform focused on anime culture in China and now has diversified into a wider range of content. They now offer display advertisements and promotions which can help brands reach their audiences.

Kuaishou

Founded in 2011, this Beijing-based application has become the most downloaded video-sharing application in the country and is also the biggest video-sharing app worldwide. With a daily active user amounting to around 300 million users and a year-on-year growth rate of 16.4 percent. Kuaishou will surely serve an important role in the success of your business.

These are just some of the many livestreaming apps which businesses can use to increase brand awareness. But before any brand or business comes to a decision of starting to advertise on a new platform, the first thing they would want to do is to know who their target audience is, their age groups, preferences, and the culture they want to create.

There is so much potential for livestreaming in China, just turn the cameras on and you can start your journey to achieving your entrepreneurial goals and being a successful entrepreneur.

The world of cosmetics is constantly evolving, with new trends emerging every year. As we look ahead to 2023, it’s exciting to see what the market trends for cosmetics in China will be. From natural ingredients to futuristic technology, here’s what we can expect to see in the world of beauty in the coming year.

Sustainability is key

Consumers are becoming increasingly conscious of the impact their choices have on the environment, and are seeking out products made from eco-friendly and biodegradable materials. Brands that focus on using natural and organic ingredients will likely see a boost in popularity, as consumers seek out products that are not only good for their skin, but also for the planet.

The rise of smart cosmetics

These innovative products use cutting-edge technology to enhance the user’s experience, whether that be through augmented reality try-ons or smart packaging that tracks usage and provides personalized recommendations. Smart cosmetics are set to revolutionize the way we interact with our beauty products, providing us with a more immersive and personalized experience.

Increase in the popularity of multi-functional cosmetics

Products that offer multiple benefits, such as moisturizing and sun protection, will continue to be sought after by consumers who are looking for a streamlined and efficient beauty routine. This trend towards multi-functional products reflects the busy lifestyles of modern consumers, who want to achieve maximum benefits with a minimum amount of effort.

Focus on self-care and wellness

Products that promote relaxation and stress relief, such as aromatherapy and spa-inspired products, will continue to be popular, as consumers seek out ways to take care of themselves both inside and out. In addition, the rise of “skinimalism” – a minimalist approach to skincare – will also continue, as consumers look for simple and effective products that do not over-complicate their routines.

The market trends for cosmetics in China in 2023 are all about finding a balance between technology and nature, efficiency and self-care, and simplicity and luxury. It’s an exciting time to be in the beauty industry, and we can’t wait to see what innovations will emerge in the coming year.

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eCommerce February 7th, 2023

Top 3 Key Fashion Retail Trends in 2023

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond.

Online Shopping is still the preferred way to shop post-pandemic

One of the key emerging fashion retail trends is the growth of online shopping. With the rise of e-commerce platforms, more and more consumers are opting to shop for fashion items online, resulting in a significant increase in online sales.

Brands are now investing in their digital presence, creating engaging e-commerce websites, and utilizing social media platforms to reach their target audience. Online shopping has also made it easier for consumers to compare prices and find the best deals, leading to increased competition among fashion retailers.

Caring for the environment is cool

Consumers are becoming increasingly aware of the environmental impact of fast fashion and are looking for brands that prioritize sustainability in their production processes. Brands are now turning to more environmentally-friendly materials and production methods, as well as using packaging that is recyclable and biodegradable.

Personalization is Important

Consumers are looking for clothing and accessories that are customized to their individual preferences and styles. Brands are now using technology, such as augmented reality, to allow customers to virtually try on clothing and accessories before making a purchase. Personalization has also been incorporated into the production process, with brands offering made-to-measure clothing and accessories.

In conclusion, fashion retail is constantly evolving, with new trends emerging every year. The rise of e-commerce, the growing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond. Brands that are able to adapt to these trends and provide consumers with what they want will be the ones that succeed in the highly competitive fashion retail market.

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Beauty January 31st, 2023

The Direct-to-Consumer (DTC) beauty and fashion industry in the United States is booming, but there’s still room for growth.

One potential market that’s attracting attention is Southeast Asia. Here are four reasons why US DTC beauty and fashion brands should invest in this region.

Reason 1- Growing middle class: Southeast Asia has a growing middle class, with a population of over 600 million people and an increasing purchasing power. This presents a huge opportunity for US DTC brands to tap into a new market and reach a wider audience.

Reason 2 – Digital penetration: The region has high digital penetration, with a large percentage of the population active on social media and e-commerce platforms. This provides a convenient platform for US DTC brands to reach potential customers and showcase their products.

Reason 3 – Cultural influence: Southeast Asia is known for its vibrant and unique beauty and fashion culture, making it an ideal place for US DTC brands to test new products and gain insight into local preferences.

Reason 4 – Strategic location: Located at the crossroads of Southeast Asia, it serves as a hub for international trade and commerce, making it easier for US DTC brands to reach other markets in the region. With its strong transportation infrastructure and favorable government policies, Southeast Asia is an attractive place for foreign investment.

In conclusion, the Southeast Asia region offers a compelling opportunity for US DTC beauty and fashion brands to reach a new market, tap into the growing middle class, and expand their brand’s reach. By investing in this region, US DTC brands can take advantage of its digital penetration, cultural influence, and strategic location, and reach new heights in their global growth strategy.

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