Five E-Commerce Trends to Watch Out For This 2023
It was in 1982 when Boston Computer Exchange, the first-ever e-commerce company opened for business. And since then, e-commerce has grown to be one of the most transformative industries on the planet. The industry has been through a lot of trends each and every year, and as we started a new year, let us take a look at some of the trends that will drive e-commerce growth this 2023.
Omnichannel has been a very effective practice to drive sales and achieve success. And while it has been effective for the past years, there is no doubt that this strategy can still be a game changer this 2023. Personalizing customer experience, making sure you have a mobile-friendly website, and offering customer support are just some things to start with.
There are billions of people around the world who use their mobile phones most of the time. And the majority of their time was spent looking for products and services to purchase online. So making sure that your website and its popups are mobile friendly, free of bugs that will make customers lose interest.
Social Media Platforms
Social media has proven that it is one of the most powerful tools that can help brands gain customers. Platforms like Facebook, Twitter, Instagram, and TikTok are some examples of social media platforms that introduce your brand to a wide audience and reach people that would be interested in buying your product.
As we head towards a new year, technology also heads to new heights. One of the results of this innovation is the presence of Artificial Intelligence. AI in the past few years has shown so much potential that can help your business with its day-to-day operations. From chatbots that are available 24/7 to coming up with personalized advertising campaigns, this strategy will surely bring your brand to the top of its game.
Live selling has been a really popular strategy during the pandemic. It made selling possible even in the comfort of your home. And aside from that, it also allowed customers to ask questions and get answers in real-time. This strategy is really helpful when it comes to achieving your entrepreneurial goals, what you need is just confidence, creativity, and hard work to stand out from the crowd.