In today’s time, direct-to-consumer (DTC) brands have become the talk of the town. It is molding its shape in the industry as consumers choose to go straight toward the selling company rather than the retailers and other intermediaries. The DTC strategy may have brought benefits on both sides — companies and consumers, but it also led to provoking some misconceptions and false beliefs.

Here are 5 myths about DTC that may have fooled you

Myth: DTC Brands Are All About E-commerce

While many DTC brands can be found online such as through websites or e-commerce platforms, this is not always true since it is not only the way to sell their products. Some DTC brands also have physical retail stores in which they can sell their products through traditional retail channels like department stores or other physical storefronts. In this way, they are able to reach a wider customer base and expand their brand presence.

Myth: DTC brands are all startups

It is a common misconception that all DTC brands are start-ups, but this is not the case. While the DTC model has become increasingly popular in recent years and has given rise to many new and innovative start-up brands, there are also established brands that have embraced the DTC model.

Myth: DTC brands only sell products

While many DTC brands do indeed focus on selling physical goods, such as clothing, beauty products, home goods, and more, there are also DTC brands that offer services or subscription-based models. These services may include things like online courses, coaching or consulting services, or subscription-based access to a particular service or product. 

Myth: DTC brands are cheaper

People often perceive DTC brands as a cheaper option, but it isn’t always true. Many DTC brands offer premium, high-quality products that come at premium prices. These brands may target consumers who are willing to pay a higher price for a superior product or shopping experience.

Myth: DTC brands are not as reliable as traditional brands 

While it is true that some DTC brands may be relatively new and still establish their reputation, others have been around for a long time and have built a solid track record of reliability. These established DTC brands may have a loyal customer base and a proven track record of delivering high-quality products and services.