THE FRENCH LOOKBOOK: FRENCH AESTHETIC WINNING OVER CHINESE SHOPPERS
Chic, subtle, sexy, and elegant. These are what come to mind when talking about French girl outfits worn by fine young women, whether they are in shopping malls or just roaming around the streets. Its ability to effortlessly bring out elegance is what makes it popular and appealing among people who love to try different styles and have a good taste in fashion.
Known for being the world’s biggest consumer of fashion and clothing, China is home to hundreds of millions of people who put value on what they wear, especially women who usually like going with the trend and have this thing called FOMO, well you know — Fear Of Missing Out.
And Chinese shoppers surely would not want to miss out on this thing called, “The Feminine French Aesthetic.”
This has been eyed by Chinese shoppers and is currently a trend among women in the country. But it isn’t surprising though, as Chinese people are known for spending and investing in things such as clothing, because, for them, it doesn’t matter how much something costs, and the moment they see it, then they will definitely get it.
A few days ago, Chinese netizens have been mentioning hashtags that feature French girl looks and ideas to draw inspiration from. Retros, plains, and chic floral dresses are some outfit pieces that become a must-have for Chinese shoppers to achieve that chic french girl vibe.
Brands like Rouje, Réalisation Par, and Carel have been exerting efforts to make noticeable changes and further improve their brand awareness since last year. This could be an opportunity for emerging french-style niche brands to have their products be known and turn this situation into a stepping stone that will help their brand grow.
People have different ways of expressing themselves, some express themselves through words, through actions, some through fashion, and Chinese shoppers do this by adapting to what’s in. So attention to all french fashion brands, it’s your time to storm the consumer capital that is China.