Biggest Livestreaming Apps That Could Help Your Business Go Big in China
Brands have this goal of establishing a connection with their customers, and this goal has been evolving throughout the years. And in today’s world, it is called “Livestreaming.”
In China, livestreaming has been helping businesses to sell products and services by streaming videos live and in real-time as they are being recorded. So today, we’ll be giving you three of the biggest livestreaming apps that could help you go big in the world’s largest e-commerce market, China.
This Beijing-based short video platform has been establishing its title as one of the hottest livestreaming apps in China this year. This application has been making its own e-commerce ecosystem wherein they’ve launched flagship brands and numerous merchants inside the app. With 700 million daily active users, you won’t be doubting Douyin’s ability to make your brand known and grow.
Branded as one of China’s fastest growing livestreaming applications, Bilibili provides great help for businesses who are planning to sell in the country. Founded in 2009, Bilibili began as a video platform focused on anime culture in China and now has diversified into a wider range of content. They now offer display advertisements and promotions which can help brands reach their audiences.
Founded in 2011, this Beijing-based application has become the most downloaded video-sharing application in the country and is also the biggest video-sharing app worldwide. With a daily active user amounting to around 300 million users and a year-on-year growth rate of 16.4 percent. Kuaishou will surely serve an important role in the success of your business.
These are just some of the many livestreaming apps which businesses can use to increase brand awareness. But before any brand or business comes to a decision of starting to advertise on a new platform, the first thing they would want to do is to know who their target audience is, their age groups, preferences, and the culture they want to create.
There is so much potential for livestreaming in China, just turn the cameras on and you can start your journey to achieving your entrepreneurial goals and being a successful entrepreneur.