Brand Reputation: A Small eCommerce Business’ Key to Disrupt the Big Leagues
Who wouldn’t recognize something as big as McDonald’s in the fast-food industry? Apple in the consumer electronics and Toyota Motor Corporation in the Automotive industry? While these companies dominate their respective fields, the eCommerce industry also has its share of big names such as Amazon, eBay, Alibaba, Rakuten, and Walmart dominating the market since the early 2000s. But how did they become the eCommerce giants they are today? And how would small eCommerce companies compete with these established names in the industry?
The answer is — BRAND REPUTATION.
Over the years, brand reputation has been vital to business success as they are perceived as something that could provide more value and result in higher sales and profit. Everybody knows that in the challenging world of business, the biggest names often have the biggest advantage. But being big isn’t always better, especially if you have a bad brand reputation.
Being big doesn’t necessarily mean being visibly big, but being known and able to get the trust of the consumers. This is when the concept of brand reputation enters the scene, a business has to do things that would get their customers’ trust and confidence to do business with them.
In achieving a good brand reputation, one must implement strategies for the business to be perceived as trustworthy, credible, and desirable. These strategies, when implemented well could increase the chances of a small eCommerce business to compete with the giants of the eCommerce industry.
Build a Strong Brand Identity
The first step to getting that brand reputation is to build yourself a cohesive brand identity which would ensure that you have a clear understanding of your business’s purpose and goals. This makes your brand immediately recognizable no matter where your customers interact with your business, whether through the internet, on social media, print advertisements, and brick and mortar stores. But strong brand identity is more than the look and feel, it’s about being remembered.
Ask for Reviews and Listen to Feedback
One great advantage of being a small eCommerce business is the ability to directly connect with your customers, this means that gaining their trust in your brand is easier. Take advantage of this direct communication and ask for reviews and feedback, this strategy will help you make necessary improvements for your products and at the same time make your customers feel valued and heard.
Improve Customer Experience
Data shows that customers who feel like their experience with a certain brand do not meet their expectations cease their relationship and look for brands that offer a better customer experience. It is understandable that people avoid businesses with bad reviews from others. That is why it is important to always aim to improve the customer experience within your business.
These are just some of the strategies a small eCommerce business can do to compete successfully with larger companies and establish a name for themselves. A remarkable name that will be remembered not for its size, but for the one-of-a-kind experience it can offer.