Five of the Biggest Shopping Festivals in China Every Business Should Know
With almost one billion people using their smartphones to search, shop, and purchase items, there is no denying that China is the biggest and also fastest-growing e-commerce market in the world. And one reason for their countless shopping festivals that happens almost every month. These festivals are an important events not just for shoppers but also for businesses looking to boost their sales in an instant.
Below are some of the biggest shopping festivals in China, and if you’re looking to have your sales go up, then you should read the following below:
Chinese New Year
23rd day of the Chinese Lunar Month
This shopping festival also known as the “Lunar New Year” or “Spring Festival” is the most important festival in the country. This is when people gather and celebrate the day with their family and friends. During this festival, demand for food, drinks, snacks, and things used for gifts are very high. Making it a huge opportunity for a lot of businesses both locally and internationally to generate huge sales.
20th of May
Well, believe it or not, this festival is the third Valentine’s Day for Chinese people. The reason why it is considered another Valentine’s Day is that 520 and “I love you” sound similar in Chinese. For most young men and women, this festival has become a trend wherein they give each other gifts and eat at restaurants, which serves as an opportunity for businesses to make discounts, and promos to attract more customers.
618 Shopping Festival
1st to 18th of June
JD.com, the second largest e-commerce company in China, started celebrating its anniversary on the 18th of June every year since 2010. And ever since, the company has been offering countless discounts, promotions, and sales that last for up to 18 days. This move has attracted a lot of customers and made other e-commerce companies do the same every June.
11th of November
Who would have thought that this shopping festival would be the biggest in the world?
It was first introduced by Alibaba in 2009 and has also been adopted by other companies. And since it was the biggest shopping event not just in China but in the world, companies have been coming up with various ways to promote their products to attract more customers and drive more sales.
12th of December
Following the biggest shopping event in China which is the Double 11 shopping festival comes this event. This shopping festival serves two purposes, one is to create opportunities for sellers to clear out remaining items from the Double 11 event and the other is to give way for the small retailers affected by big companies during the Singles Day shopping festival.