Five of the Biggest Shopping Festivals in China Every Business Should Know

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eCommerce October 27th, 2022

Five of the Biggest Shopping Festivals in China Every Business Should Know

With almost one billion people using their smartphones to search, shop, and purchase items, there is no denying that China is the biggest and also fastest-growing e-commerce market in the world. And one reason for their countless shopping festivals that happens almost every month. These festivals are an important events not just for shoppers but also for businesses looking to boost their sales in an instant.

Below are some of the biggest shopping festivals in China, and if you’re looking to have your sales go up, then you should read the following below:

Chinese New Year
23rd day of the Chinese Lunar Month

This shopping festival also known as the “Lunar New Year” or “Spring Festival” is the most important festival in the country. This is when people gather and celebrate the day with their family and friends. During this festival, demand for food, drinks, snacks, and things used for gifts are very high. Making it a huge opportunity for a lot of businesses both locally and internationally to generate huge sales.

520 Day
20th of May

Well, believe it or not, this festival is the third Valentine’s Day for Chinese people. The reason why it is considered another Valentine’s Day is that 520 and “I love you” sound similar in Chinese. For most young men and women, this festival has become a trend wherein they give each other gifts and eat at restaurants, which serves as an opportunity for businesses to make discounts, and promos to attract more customers.

618 Shopping Festival
1st to 18th of June

JD.com, the second largest e-commerce company in China, started celebrating its anniversary on the 18th of June every year since 2010. And ever since, the company has been offering countless discounts, promotions, and sales that last for up to 18 days. This move has attracted a lot of customers and made other e-commerce companies do the same every June.

Single’s Day
11th of November

Who would have thought that this shopping festival would be the biggest in the world?
It was first introduced by Alibaba in 2009 and has also been adopted by other companies. And since it was the biggest shopping event not just in China but in the world, companies have been coming up with various ways to promote their products to attract more customers and drive more sales.

Double 12
12th of December

Following the biggest shopping event in China which is the Double 11 shopping festival comes this event. This shopping festival serves two purposes, one is to create opportunities for sellers to clear out remaining items from the Double 11 event and the other is to give way for the small retailers affected by big companies during the Singles Day shopping festival.

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond.

Online Shopping is still the preferred way to shop post-pandemic

One of the key emerging fashion retail trends is the growth of online shopping. With the rise of e-commerce platforms, more and more consumers are opting to shop for fashion items online, resulting in a significant increase in online sales.

Brands are now investing in their digital presence, creating engaging e-commerce websites, and utilizing social media platforms to reach their target audience. Online shopping has also made it easier for consumers to compare prices and find the best deals, leading to increased competition among fashion retailers.

Caring for the environment is cool

Consumers are becoming increasingly aware of the environmental impact of fast fashion and are looking for brands that prioritize sustainability in their production processes. Brands are now turning to more environmentally-friendly materials and production methods, as well as using packaging that is recyclable and biodegradable.

Personalization is Important

Consumers are looking for clothing and accessories that are customized to their individual preferences and styles. Brands are now using technology, such as augmented reality, to allow customers to virtually try on clothing and accessories before making a purchase. Personalization has also been incorporated into the production process, with brands offering made-to-measure clothing and accessories.

In conclusion, fashion retail is constantly evolving, with new trends emerging every year. The rise of e-commerce, the growing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond. Brands that are able to adapt to these trends and provide consumers with what they want will be the ones that succeed in the highly competitive fashion retail market.

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eCommerce January 10th, 2023

Exploring the Opportunities: Five Advantages of Doing E-Commerce Business in Japan

Asia is home to some of the largest e-commerce economies in the world, with China leading the list. But if you’re not yet ready to enter the lucrative economy behind the great wall, there are still a lot of countries to consider. Aside from the Chinese market, Asia has more giants in the e-commerce industry, one of which is China’s neighboring country, Japan. But what are some factors that make Japan an attractive destination for businesses looking to establish themselves in the e-commerce industry?

Large and technologically advanced market

Japan is a technology powerhouse, and its consumer market is no exception. With tech-savvy and online-friendly shoppers, it’s the perfect playground for e-commerce businesses to flourish. Imagine the possibilities and opportunities waiting for you in the land of the rising sun, Japan’s e-commerce market is one not to be missed!

Strong logistics and delivery infrastructure

Japan is the ultimate delivery dreamland for e-commerce businesses. The country’s logistics and delivery infrastructure are second to none, ensuring that your products reach your customers in a timely and efficient manner. Whether you’re selling physical goods or services, Japan’s delivery capabilities will make sure your customers stay happy and satisfied.

High levels of trust and security

Japanese consumers have a high level of trust in e-commerce businesses, which makes it easier for businesses to operate in the country. This is partly due to the strong emphasis on security and privacy in Japan, which creates a sense of trust among consumers when they make online purchases.

Growing market

The e-commerce market in Japan is growing rapidly, with many consumers turning to online shopping as a convenient and cost-effective way to purchase goods and services. This creates a lot of opportunities for businesses to expand and grow in the Japanese market.

Low levels of competition

While e-commerce is growing in popularity in Japan, there is still relatively low levels of competition compared to other major e-commerce markets such as the US and China. This means that there is still a lot of room for businesses to establish themselves and gain market share in Japan.

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eCommerce January 3rd, 2023

Five E-Commerce Trends to Watch Out For This 2023

It was in 1982 when Boston Computer Exchange, the first-ever e-commerce company opened for business. And since then, e-commerce has grown to be one of the most transformative industries on the planet. The industry has been through a lot of trends each and every year, and as we started a new year, let us take a look at some of the trends that will drive e-commerce growth this 2023.

Omnichannel

Omnichannel has been a very effective practice to drive sales and achieve success. And while it has been effective for the past years, there is no doubt that this strategy can still be a game changer this 2023. Personalizing customer experience, making sure you have a mobile-friendly website, and offering customer support are just some things to start with.

Mobile Commerce

There are billions of people around the world who use their mobile phones most of the time. And the majority of their time was spent looking for products and services to purchase online. So making sure that your website and its popups are mobile friendly, free of bugs that will make customers lose interest.

Social Media Platforms

Social media has proven that it is one of the most powerful tools that can help brands gain customers. Platforms like Facebook, Twitter, Instagram, and TikTok are some examples of social media platforms that introduce your brand to a wide audience and reach people that would be interested in buying your product.

Artificial Intelligence

As we head towards a new year, technology also heads to new heights. One of the results of this innovation is the presence of Artificial Intelligence. AI in the past few years has shown so much potential that can help your business with its day-to-day operations. From chatbots that are available 24/7 to coming up with personalized advertising campaigns, this strategy will surely bring your brand to the top of its game.

Live Selling

Live selling has been a really popular strategy during the pandemic. It made selling possible even in the comfort of your home. And aside from that, it also allowed customers to ask questions and get answers in real-time. This strategy is really helpful when it comes to achieving your entrepreneurial goals, what you need is just confidence, creativity, and hard work to stand out from the crowd.

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