Even though we’ve been talking a lot about the challenging market of China and its huge consumer base, there is still a lot to talk about and know about them. 

And here are some myths about the consumers behind the great wall:

Myth #1: They will buy anything from western brands
Even though Chinese consumers put great value on western brands and consider these as high-quality products. Chinese consumers have become mature when it comes to buying products. They don’t just purchase products because of their name or the hype it makes, because they value uniqueness and quality more than anything else. It’s not that they won’t buy western products, but it will take more than the name itself for them to patronize a certain brand. 

Myth #2: They don’t shop ethically

Gen Z and millennial consumers in China have become more environmentally conscious when it comes to shopping. People from outside the country might see them as people who don’t care whether their preferred brands are causing harm to the environment. But the truth is that Chinese consumers have been very vocal in their demand for environmentally friendly products. So if you’re wondering what to sell in China, then you might wanna consider having all-natural and nature-friendly products. 

Myth #3: They never shop around

Chinese consumers might probably be the most knowledgeable shoppers in the world. With a lot of stores both online and offline, the Chinese people have developed a culture of bargaining and negotiation. Unlike some western countries that sell at a fixed price, getting better deals and prices are more likely to happen in China. So if your business can have flexible prices on your products, then you have higher chances to succeed. 

Myth #4: They value efficiency more than innovation

In a country with a population this huge, efficiency is of great importance. The Chinese market is known for producing efficient and quality products but this does not mean that innovation has no place in the market. In fact, they become loyal to brands that they think are going the extra mile to give them better customer experiences. And this is one key to success in China, by showing that you care about your customers rather than just gaining profit from them.