Four Reasons Why You Should Be Using WeChat To Win The Chinese Consumers
A lot of us have heard of this amazing platform, but not all of us have realized how great of an application it is as many only see WeChat as just another messaging app used to send messages, photos, and even videos. So how can this help a business grow especially in the world’s largest e-commerce country, or should I say in China?
Below are some reasons why:
It allows a business to tap into billions of potential customers
Launched in 2011, WeChat has since then witnessed steady growth in its users. Earlier this year, the application recorded 1.29 billion monthly active users with the majority of them being Chinese people. This is good news for brands planning to use the app as a means of entering the Chinese market as more users means more potential customers.
It allows you to communicate directly with your customers
Unlike any other typical channels, WeChat allows you to directly communicate with your customers because the application allows brands and followers to have direct conversations with each other. Things such as showing new products in WeChat also make it possible for brands to see first impressions, suggestions and receive honest reactions immediately.
It allows you to convert offline to online leads easier
WeChat gives e-commerce companies the chance to set up a digital ‘Micro Store’ so that users can browse products within the app and easily make purchases in just a few clicks using their WeChat wallet. It also helps businesses have their QR codes get scanned and bring those people to your online store. Fast and easy.
The users aren’t just limited to China
Even if entering the Chinese market is still not part of the plan, you can still put WeChat into consideration as it isn’t only focused on the Chinese market. With over a hundred million users around the world, the company is actively focusing on gaining more users in some other major markets in the world such as India, Southeast Asia, and Latin America. Giving your brand the chance to reach its full marketing potential around the world.
We at GLOSKU, bring you closer to WeChat, one of our partners in helping your business sell in the world’s largest e-commerce market, which is China. We will help your brand sell in China with lower costs and more efficiency.