Great Marketing Tactics To Attract The Asian Consumers
The Asian economy has seen significant growth for the past decades, and despite the region’s economy transforming into something this big, there are still a lot more opportunities for this market to grow. And an economy this vibrant is both an opportunity and good news for business owners, especially for those international brands who are looking to expand their businesses to markets with high chances of success.
So if you’re one of them, then you better keep these marketing tactics that would help you attract Asian consumers in mind.
Add a local touch to your marketing efforts
Well, the first and general rule upon entering an untapped market is to know who your consumers are because business operations would be much easier if you know whom you are dealing with. This just means that what works for a certain set of consumers might not work for those living in the Asian region. So if you’re planning to enter the market, make sure you have them understand what your brand is trying to convey.
Create a mobile-friendly website
Did you know that the world’s biggest smartphone-using countries are found in Asia? With 950 million smartphone users, China has the biggest smartphone user population of any country in the world. That’s why it is important to have a website that can be accessed through mobile phones with ease. This will provide a seamless experience for your customers and helps you stand out from the competition.
Collaborate with Influencers
One of the best marketing strategies in Asia is by having influencers to promote your products. Asian consumers, as we all know, are not into believing promises every brand says, they would rather read and listen to what a credible and trustworthy person would say about the experience they had on trying a certain product, which most of the time is influencers, idols or stars they admire. So when you enter this market, make sure you know some K-Pop idols or Asian actors that can help you promote your brand.
Have a multilingual approach
Penetrating this region can be a difficult job to do if you have a single, unified language approach. Asia has been known for being diverse in different aspects, and things such as language, accents, writing systems, and dialects are what you should consider learning when entering this region. So making sure that your website at least offers a set of language options can be a good start.