HOW SHEIN WON THE YOUNGSTERS’ HEARTS
The fashion industry has been huge for the past few years, there have been numerous brands trying to compete and establish a name for themselves in their chosen industry. And when we say names, we mean really huge names. So, who doesn’t know about Shein? An online retail store that took the world by storm when it comes to clothing and fashion.
And its consumer base? Well, it’s no other than Gen Zs.
But how did it become so popular among youngsters?
Gen Zs, as we all know are fashion-forward and are huge patronizers of fashion and statement pieces. They like to feel accepted, loved and express themselves through their fashion statements. And one good thing about Shein is that it produces fashion pieces that are in, and gives the feeling of being relevant to anyone who wears it.
Taking your style to the next level doesn’t have to be expensive, and this is what sets Shein apart from its competitors — the affordability of its products. Compared to its competitors, the company has been offering products at a much lower price, allowing a wider customer base to avail of its products without compromising the quality.
Faster Shipping Periods
It is really irritating to wait for weeks or even months for your ordered products to be shipped and received. But Shein changed the way shipping periods happen, with an average shipping time of six to eight days, it surely is a factor that makes it a better choice not just for Gen Zs, but for all other generations.
Discounts and Promos Everywhere
These kinds of marketing strategies make customers more interested in businesses as these are available almost everywhere. From discounts when you purchase from influencers, promos when you use a code when you buy three items, and even when you buy with a membership. It surely is an opportunity no one wants to miss. I mean, who doesn’t want discounts and promotions though?
These are just some of the many reasons why Shein has become the world’s largest fashion retailer, and why it is loved by Gen Zs nowadays.