More Marketing Tactics To Attract Asian Consumers (Part 2)

Home / More Marketing Tactics To Attract Asian Consumers (Part 2)

Resources

Research December 16th, 2022

More Marketing Tactics To Attract Asian Consumers (Part 2)

Entering the Asian market really is a lot of work, and having only three to four strategies to penetrate the market might fall short and result in your business not achieving its short and long-term goals. But you don’t have to worry about that because we got you, here are some MORE marketing tactics that have worked for a lot of businesses that entered this vibrant market.

a woman waving at the laptop — Photo by Karolina Grabowska on Pexels.com

Advertise on local social network

As someone entering an untapped market, you must be aware of social platforms that work and are popular within a certain region. Take China, for example, they are the biggest e-commerce country in the world but they have banned Facebook, YouTube, and Twitter, which are considered some of the greatest social media platforms that have helped a lot of businesses when it comes to establishing brand awareness. That’s why it is important to familiarize yourself with their social media platforms to know where you can advertise your business.

children looking at the screen of smartphone — Photo by cottonbro studio on Pexels.com

Short videos are great marketing tools

There’s no denying that videos are an effective marketing tool that helps a business generate more customers and of course — PROFIT. Videos also generate more impressions and engagement than any kind of content out there. One great platform you can use to promote your business through video content is TikTok, a very popular application among Asians, this video sharing platform is popular not just for entertainment but also for making purchase decisions.

woman paying with credit card — Photo by Andrea Piacquadio on Pexels.com

Of course, the never-ending flexible payment method

One of the things a business should prioritize is giving its customers the most convenient and seamless customer experience. This may not sound new to you as it has been mentioned a lot of times, but it really is worth reiterating how having a flexible payment method gives your customers a great shopping experience. Having such a strategy can make your customers feel that they are valued and that they have a choice whenever they want to make a purchase.

These are some strategies that have worked for a lot of companies that entered the Asian region, and this should be a sign for you to learn about what works and what doesn’t within this kind of market. It is essential to realize that marketing strategies that have worked well for some western countries might not be as effective when implemented in some Asian countries. So for your business to achieve success in the Asian market, then you must learn to look closely at the small details. Because as people always say, it’s the small things that matter.

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond.

Online Shopping is still the preferred way to shop post-pandemic

One of the key emerging fashion retail trends is the growth of online shopping. With the rise of e-commerce platforms, more and more consumers are opting to shop for fashion items online, resulting in a significant increase in online sales.

Brands are now investing in their digital presence, creating engaging e-commerce websites, and utilizing social media platforms to reach their target audience. Online shopping has also made it easier for consumers to compare prices and find the best deals, leading to increased competition among fashion retailers.

Caring for the environment is cool

Consumers are becoming increasingly aware of the environmental impact of fast fashion and are looking for brands that prioritize sustainability in their production processes. Brands are now turning to more environmentally-friendly materials and production methods, as well as using packaging that is recyclable and biodegradable.

Personalization is Important

Consumers are looking for clothing and accessories that are customized to their individual preferences and styles. Brands are now using technology, such as augmented reality, to allow customers to virtually try on clothing and accessories before making a purchase. Personalization has also been incorporated into the production process, with brands offering made-to-measure clothing and accessories.

In conclusion, fashion retail is constantly evolving, with new trends emerging every year. The rise of e-commerce, the growing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond. Brands that are able to adapt to these trends and provide consumers with what they want will be the ones that succeed in the highly competitive fashion retail market.

Learn more

Beauty January 31st, 2023

The Direct-to-Consumer (DTC) beauty and fashion industry in the United States is booming, but there’s still room for growth.

One potential market that’s attracting attention is Southeast Asia. Here are four reasons why US DTC beauty and fashion brands should invest in this region.

Reason 1- Growing middle class: Southeast Asia has a growing middle class, with a population of over 600 million people and an increasing purchasing power. This presents a huge opportunity for US DTC brands to tap into a new market and reach a wider audience.

Reason 2 – Digital penetration: The region has high digital penetration, with a large percentage of the population active on social media and e-commerce platforms. This provides a convenient platform for US DTC brands to reach potential customers and showcase their products.

Reason 3 – Cultural influence: Southeast Asia is known for its vibrant and unique beauty and fashion culture, making it an ideal place for US DTC brands to test new products and gain insight into local preferences.

Reason 4 – Strategic location: Located at the crossroads of Southeast Asia, it serves as a hub for international trade and commerce, making it easier for US DTC brands to reach other markets in the region. With its strong transportation infrastructure and favorable government policies, Southeast Asia is an attractive place for foreign investment.

In conclusion, the Southeast Asia region offers a compelling opportunity for US DTC beauty and fashion brands to reach a new market, tap into the growing middle class, and expand their brand’s reach. By investing in this region, US DTC brands can take advantage of its digital penetration, cultural influence, and strategic location, and reach new heights in their global growth strategy.

Learn more

Market Updates January 26th, 2023

What US Brands Need to Know to Succeed in Southeast Asia’s Digital Market

For US brands looking to expand their reach and tap into new markets, Southeast Asia is an increasingly attractive option. With a population of more than 650 million and a rapidly growing digital economy, Southeast Asia holds great potential for US brands looking to grow their presence in the international market.

However, before investing in Southeast Asia’s digital market, there are a few key points that US brands need to consider.

First, US brands should understand the local markets and cultures in the region, and tailor their digital strategies to suit the needs and preferences of the local consumer. For example, US brands should ensure that their digital campaigns are customized to suit the language and culture of the target market.

Second, US brands should also be aware of the different digital platforms in Southeast Asia, and how they can be used to effectively engage with consumers. Internationally known social media platforms such as Facebook, Instagram, and Twitter are very popular in the region and can be used to effectively reach out to potential customers. However, US brands should also consider investing in e-commerce platforms, such as Shopee and Lazada, which are arguably more popular than Amazon and eBay in the region.

Third, US brands should also take into account the different regulations in Southeast Asian countries when it comes to data protection and privacy. For example, Singapore, Malaysia, and Thailand all have specific laws and regulations in place to protect consumer data. US brands should ensure that their digital strategies are compliant with local regulations.

Finally, US brands should also be aware of the competition in the region. Southeast Asia is home to numerous established local brands, and US brands will need to differentiate their products and services in order to stand out in the market. It is important for US brands to develop a unique brand identity and create an engaging digital experience that resonates with consumers.

In conclusion, US brands looking to succeed in Southeast Asia’s digital market will need to take into account the local culture, understand the digital platforms in the region, comply with local regulations, and differentiate their brands from the competition. By doing so, US brands will be well-equipped to tap into the potential of Southeast Asia’s digital market.

Learn more

View All