More Marketing Tactics To Attract Asian Consumers (Part 2)
Entering the Asian market really is a lot of work, and having only three to four strategies to penetrate the market might fall short and result in your business not achieving its short and long-term goals. But you don’t have to worry about that because we got you, here are some MORE marketing tactics that have worked for a lot of businesses that entered this vibrant market.
Advertise on local social network
As someone entering an untapped market, you must be aware of social platforms that work and are popular within a certain region. Take China, for example, they are the biggest e-commerce country in the world but they have banned Facebook, YouTube, and Twitter, which are considered some of the greatest social media platforms that have helped a lot of businesses when it comes to establishing brand awareness. That’s why it is important to familiarize yourself with their social media platforms to know where you can advertise your business.
Short videos are great marketing tools
There’s no denying that videos are an effective marketing tool that helps a business generate more customers and of course — PROFIT. Videos also generate more impressions and engagement than any kind of content out there. One great platform you can use to promote your business through video content is TikTok, a very popular application among Asians, this video sharing platform is popular not just for entertainment but also for making purchase decisions.
Of course, the never-ending flexible payment method
One of the things a business should prioritize is giving its customers the most convenient and seamless customer experience. This may not sound new to you as it has been mentioned a lot of times, but it really is worth reiterating how having a flexible payment method gives your customers a great shopping experience. Having such a strategy can make your customers feel that they are valued and that they have a choice whenever they want to make a purchase.
These are some strategies that have worked for a lot of companies that entered the Asian region, and this should be a sign for you to learn about what works and what doesn’t within this kind of market. It is essential to realize that marketing strategies that have worked well for some western countries might not be as effective when implemented in some Asian countries. So for your business to achieve success in the Asian market, then you must learn to look closely at the small details. Because as people always say, it’s the small things that matter.