Tag: APAC

For several years influencer work sat in a separate budget line, measured separately, and defended with reach figures that never quite connected to…

The 2025 figures for Southeast Asian platform commerce are in, and they describe a market that grew quickly while becoming markedly less varied. The…

Japan is the market brands most often postpone. It is large, wealthy, and stable, and it remains one of the least penetrated by cross-border sellers…

Ask most brands which Southeast Asian market they should enter and the answer comes back Indonesia, on the reasonable grounds that it is the largest.…

On 29 August the de minimis exemption ended for the rest of the world, having already been withdrawn for China and Hong Kong in May. The low-value parcel…

In May the United States removed the de minimis exemption for goods arriving from China and Hong Kong. Parcels valued under eight hundred dollars, which…

South Korea is one of the most rewarding markets in Asia for a foreign consumer brand and one of the least forgiving. Both facts come from the same…

Running peak season in one market is a scheduling problem. Running it in several is an operating problem, and this was the year a number of our customers…

The phrase “expand into Southeast Asia” hides more work than it describes. Brands say it the way they might say expand into California. What they are…