The Getting to Know Stage: Five Types of Asian Consumers
Asian consumers are known for being diverse. They have distinct preferences, behaviors, and needs, which means failing to understand these differences can lead to missed opportunities and lost sales. Upon knowing these groups of consumers, foreign brands can tailor their products and marketing strategies to better meet the needs of this diverse market, increasing their chances of success.
The Digital Natives
Consists of young, educated consumers that are comfortable using technology for things such as searching, gaming, and of course, shopping. They are likely to use their smartphones and laptops to shop online and are interested in the latest trends and innovations
The Comparison Shopper
This group of consumers is those who are looking for the best deal possible and are willing to spend time researching products and comparing prices before making a purchase. They may be more likely to shop on marketplaces or use coupons, and vouchers and avail discounts to save money.
Ever seen someone who put a value on the overall shopping experience over anything else? If yes, then they belong to this consumer type. This group of consumers is the ones that are willing to pay more for a personalized or premium shopping experience. They may be more likely to shop at luxury or boutique online retailers or use services like buying online or picking up in-store.
The “I Want It Right Now”
This group values convenience above all else and is willing to pay a premium for fast shipping and easy returns. They may be more likely to use same-day delivery or subscribe to subscription-based shopping services.
The oldest consumer group in this list. They are people who prefer to complete their purchases personally and may be less comfortable with technology. They may be more likely to shop in physical stores or use more traditional shopping methods, such as phone or email orders and more.