Top 4 Chinese Social Media Platforms That Might Help Your Business Grow in China
For several years, social media has been very popular among the Chinese community. In fact, there are around one billion social media users in the country in 2022, some use it for shopping, searching for brands, and as a source of information about certain products. And this makes social media an important thing to understand for people who are planning to make an entrepreneurial endeavor within the country.
But what are some of the best social media platforms one can use to help their business establish brand awareness?
Also known as “The Little Red Book,” Xiaohongshu is a trendy social e-commerce site with over 85 million monthly active users. This social media platform can help brands boost their brand awareness and sales by creating an account or a digital store where products are sold and interactions with customers happen.
Launched in 2012, this social media platform uses deep-learning algorithms to source and produce personalized contents that users will find most interesting. This makes it easy for business owners to target audiences of a specific age, gender, interests, or even occupation whenever they are doing advertisements for their businesses.
Known as the Chinese equivalent of TikTok, Douyin is a short video social media platform with around 600 million daily active users. This application is best suited for businesses whose target audience is people of age 13-24 years old, also known as Gen Zs. Livestreaming and having Key Opinion Leaders (KOLs) are some of the most effective advertising within the application.
With over 100 million monthly active users, ZhiHu is one of China’s most outstanding question-and-answer social media platforms. This has made it a reliable platform for advertising because of its highly educated audience, where a lot of opinions and insights about a certain product or brand are asked before buying them.
This is not a social media platform but an effective avenue to reach Chinese consumers just the same. With over a billion monthly active users, WeChat tops all the top social media platforms in China. It also released WeChat Advertising, where brands can use various advertising tools to be used for promotions and further help them establish market awareness. WeChat being this big makes it the perfect platform for business owners looking to expand their brands internationally.