Top 4 Chinese Social Media Platforms That Might Help Your Business Grow in China

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eCommerce September 22nd, 2022

Top 4 Chinese Social Media Platforms That Might Help Your Business Grow in China

For several years, social media has been very popular among the Chinese community. In fact, there are around one billion social media users in the country in 2022, some use it for shopping, searching for brands, and as a source of information about certain products. And this makes social media an important thing to understand for people who are planning to make an entrepreneurial endeavor within the country.

But what are some of the best social media platforms one can use to help their business establish brand awareness?

Xiaohongshu

Also known as “The Little Red Book,” Xiaohongshu is a trendy social e-commerce site with over 85 million monthly active users. This social media platform can help brands boost their brand awareness and sales by creating an account or a digital store where products are sold and interactions with customers happen.

Toutiao

Launched in 2012, this social media platform uses deep-learning algorithms to source and produce personalized contents that users will find most interesting. This makes it easy for business owners to target audiences of a specific age, gender, interests, or even occupation whenever they are doing advertisements for their businesses.

Douyin

Known as the Chinese equivalent of TikTok, Douyin is a short video social media platform with around 600 million daily active users. This application is best suited for businesses whose target audience is people of age 13-24 years old, also known as Gen Zs. Livestreaming and having Key Opinion Leaders (KOLs) are some of the most effective advertising within the application.

Zhihu

With over 100 million monthly active users, ZhiHu is one of China’s most outstanding question-and-answer social media platforms. This has made it a reliable platform for advertising because of its highly educated audience, where a lot of opinions and insights about a certain product or brand are asked before buying them.

BONUS: WeChat

This is not a social media platform but an effective avenue to reach Chinese consumers just the same. With over a billion monthly active users, WeChat tops all the top social media platforms in China. It also released WeChat Advertising, where brands can use various advertising tools to be used for promotions and further help them establish market awareness. WeChat being this big makes it the perfect platform for business owners looking to expand their brands internationally.

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond.

Online Shopping is still the preferred way to shop post-pandemic

One of the key emerging fashion retail trends is the growth of online shopping. With the rise of e-commerce platforms, more and more consumers are opting to shop for fashion items online, resulting in a significant increase in online sales.

Brands are now investing in their digital presence, creating engaging e-commerce websites, and utilizing social media platforms to reach their target audience. Online shopping has also made it easier for consumers to compare prices and find the best deals, leading to increased competition among fashion retailers.

Caring for the environment is cool

Consumers are becoming increasingly aware of the environmental impact of fast fashion and are looking for brands that prioritize sustainability in their production processes. Brands are now turning to more environmentally-friendly materials and production methods, as well as using packaging that is recyclable and biodegradable.

Personalization is Important

Consumers are looking for clothing and accessories that are customized to their individual preferences and styles. Brands are now using technology, such as augmented reality, to allow customers to virtually try on clothing and accessories before making a purchase. Personalization has also been incorporated into the production process, with brands offering made-to-measure clothing and accessories.

In conclusion, fashion retail is constantly evolving, with new trends emerging every year. The rise of e-commerce, the growing popularity of sustainable fashion, and the need for personalization are just some of the trends that are shaping the fashion retail industry in 2023 and beyond. Brands that are able to adapt to these trends and provide consumers with what they want will be the ones that succeed in the highly competitive fashion retail market.

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eCommerce January 10th, 2023

Exploring the Opportunities: Five Advantages of Doing E-Commerce Business in Japan

Asia is home to some of the largest e-commerce economies in the world, with China leading the list. But if you’re not yet ready to enter the lucrative economy behind the great wall, there are still a lot of countries to consider. Aside from the Chinese market, Asia has more giants in the e-commerce industry, one of which is China’s neighboring country, Japan. But what are some factors that make Japan an attractive destination for businesses looking to establish themselves in the e-commerce industry?

Large and technologically advanced market

Japan is a technology powerhouse, and its consumer market is no exception. With tech-savvy and online-friendly shoppers, it’s the perfect playground for e-commerce businesses to flourish. Imagine the possibilities and opportunities waiting for you in the land of the rising sun, Japan’s e-commerce market is one not to be missed!

Strong logistics and delivery infrastructure

Japan is the ultimate delivery dreamland for e-commerce businesses. The country’s logistics and delivery infrastructure are second to none, ensuring that your products reach your customers in a timely and efficient manner. Whether you’re selling physical goods or services, Japan’s delivery capabilities will make sure your customers stay happy and satisfied.

High levels of trust and security

Japanese consumers have a high level of trust in e-commerce businesses, which makes it easier for businesses to operate in the country. This is partly due to the strong emphasis on security and privacy in Japan, which creates a sense of trust among consumers when they make online purchases.

Growing market

The e-commerce market in Japan is growing rapidly, with many consumers turning to online shopping as a convenient and cost-effective way to purchase goods and services. This creates a lot of opportunities for businesses to expand and grow in the Japanese market.

Low levels of competition

While e-commerce is growing in popularity in Japan, there is still relatively low levels of competition compared to other major e-commerce markets such as the US and China. This means that there is still a lot of room for businesses to establish themselves and gain market share in Japan.

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eCommerce January 3rd, 2023

Five E-Commerce Trends to Watch Out For This 2023

It was in 1982 when Boston Computer Exchange, the first-ever e-commerce company opened for business. And since then, e-commerce has grown to be one of the most transformative industries on the planet. The industry has been through a lot of trends each and every year, and as we started a new year, let us take a look at some of the trends that will drive e-commerce growth this 2023.

Omnichannel

Omnichannel has been a very effective practice to drive sales and achieve success. And while it has been effective for the past years, there is no doubt that this strategy can still be a game changer this 2023. Personalizing customer experience, making sure you have a mobile-friendly website, and offering customer support are just some things to start with.

Mobile Commerce

There are billions of people around the world who use their mobile phones most of the time. And the majority of their time was spent looking for products and services to purchase online. So making sure that your website and its popups are mobile friendly, free of bugs that will make customers lose interest.

Social Media Platforms

Social media has proven that it is one of the most powerful tools that can help brands gain customers. Platforms like Facebook, Twitter, Instagram, and TikTok are some examples of social media platforms that introduce your brand to a wide audience and reach people that would be interested in buying your product.

Artificial Intelligence

As we head towards a new year, technology also heads to new heights. One of the results of this innovation is the presence of Artificial Intelligence. AI in the past few years has shown so much potential that can help your business with its day-to-day operations. From chatbots that are available 24/7 to coming up with personalized advertising campaigns, this strategy will surely bring your brand to the top of its game.

Live Selling

Live selling has been a really popular strategy during the pandemic. It made selling possible even in the comfort of your home. And aside from that, it also allowed customers to ask questions and get answers in real-time. This strategy is really helpful when it comes to achieving your entrepreneurial goals, what you need is just confidence, creativity, and hard work to stand out from the crowd.

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