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eCommerce

Three Tips Retailers Can Use To Reach Southeast Asian Consumers

With a whopping population of 600 million people, Southeast Asia has been a hotbed for the e-commerce industry. This Asian region consists of young consumers with demands that local retailers cannot satisfy, which tempts foreign e-commerce companies to take risks and enter its market. But what are some tips foreign retailers can use to introduce their brand in this fast-growing Asian market? 

Mobile is king 

When entering a certain market, it is a requirement to know who your audience is, and by entering this region, you should already know that a large number of its population are young, demanding, and spend most of their time using their mobile phones. 

This is what makes having a website that would provide an easy and seamless mobile shopping experience important. And as we all know, customer satisfaction is what keeps a business alive and growing. 

Understanding logistics

In doing business with online shoppers in Southeast Asia, foreign brands should also find a solution to shorten the time of delivering and transporting goods from their hub to their customers’ doors. The region is known for having heavy traffic, poor motorways, and poorly planned urban development projects which all contribute to a longer duration of delivering customer orders. 

It has been proven that factors such as cost, quality, and delivery time helps a business stand out from its competitors. This is why excellent planning when it comes to logistics should be made to ensure consumers that they will get what they paid for as soon as possible. 

Provide flexible payment options

An easy payment process plays a crucial role in the overall customer experience. This means that in completing a purchase, your business must offer a variety of payment options for your consumers to choose from, especially Southeast Asian consumers. This is because these consumers have different ways to pay for something and it primarily depends on what is the most convenient for them. Some use cash thru cash-on-delivery options, some pay using credit and as the region has already embraced FinTech (Financial Technology), a lot of consumers tend to pay using their e-wallets. 

To successfully enter the Southeast Asian market, one must know what works for a business and what doesn’t. These tips are just “tips” that can make it easier for you to achieve your goals, and don’t guarantee to meet expectations. But these tips together with a lot of patience, dedication, and hard work, can make the chances greater to find the path to success.

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Cross-border

Top Five Countries For Doing Business in Southeast Asia

If you are a business trying to look for places where you can have your business achieve growth and generate lots and lots of profit, then you might want to consider entering the Southeast Asian market. It became an attractive market to be in after it has witnessed economic growth for the past years and still has a lot of untapped market opportunities waiting to be grabbed. But what are some countries that do well when it comes to business? 

Here are the top five countries you may want to do business with.

Singapore

Who would wanna miss the opportunities behind the “Lion City”? The abundance of skilled workforce and resources, a robust economy, and an attractive tax system, plus a simple and straightforward procedure when starting a business that is fast and easy make it a pot of gold for people looking to start a business within the country. This makes it easy to be a “Zai” in the industry you’ve chosen in no time.

Hong Kong

Another opportunity-packed country at the heart of Asia, Hong Kong can also be a great country to start your entrepreneurial endeavors. As the country offers a plethora of advantages such as an easy incorporation process, a business-friendly environment, and a place where people can speak and understand the English language. This makes it easier to communicate with your target audience and deliver the message your brand is trying to convey.

Malaysia

With a pro-business government and a market-oriented economy, there’s no doubt that Malaysia is a good country to do business with. The country also provides a robust and conducive business environment that promotes and encourages growth, profitability, and healthy competition within businesses of all industries. This makes doing business in Malaysia a profitable country to do business with, as it can get you profits as high as the Petronas Tower.

Taiwan

It is indeed easy to do business in Taiwan, in fact, it ranked 15th out of hundred and ninety economies in the World Bank’s Ease of Doing Business Survey in 2020. It can also serve as a strategic location whenever you have more plans on expanding as it is near some of the world’s biggest economies such as China. And unlike other countries, Taiwan allows foreigners to have full ownership of their companies, without any minimum paid-up capital requirements.

Thailand

Although language barriers can be a problem when doing business in Thailand, the country still offers one of the most promising workforces in the world. This just means that any foreign business can benefit from a large pool of skilled workers to work for their companies. With steady growth, strong exports, and a vibrant economy, there’s no doubt that Thailand can lead your business to success.

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eCommerce

Five of the Biggest E-Commerce Sites in China

E-commerce has really been a part of our everyday lives, it enhanced the creativity of companies to come up with unique and innovative products on the market, and also helped a lot of people have a great shopping experience. And speaking of e-commerce, there are hundreds to thousands of e-commerce websites waiting for you to visit and make your first purchase.

Today, we’ll show you five of the biggest e-commerce sites in the world’s biggest e-commerce country, China. 

Taobao
Year Founded: 2003
Estimated Monthly Traffic: 300 million

Taobao has been the biggest e-commerce site in China since then. This status has been achieved all thanks to the great competition given by eBay an American multinational e-commerce company that is also now continuing its colossal operations across the world. Taobao was also responsible for the existence of Alipay — one of China’s major payment systems. 

Pinduoduo
Year Founded: 2015
Estimated Monthly Traffic: 280 million

Despite not being exposed for too long in the e-commerce scene, Pinduoduo has made its way to becoming one of China’s biggest e-commerce companies of all time. Pinduoduo has also been a great playground for innovations in the e-commerce industry such as team purchases, social commerce programs, and the C2M business model. 

JD
Year Founded: 1998
Estimated Monthly Traffic: 170 million

Another challenge when it comes to the e-commerce industry. This e-commerce giant has been in the scene for almost 30 years. JD has been on the lookout for the latest advancement in technology such as AI-driven vehicles and drones. And although these are still in development, JD has already owned the biggest drone delivery infrastructure in the world. 

Tmall
Year Founded: 2011
Estimated Monthly Traffic: 100 million

Probably the youngest on the list, Tmall may have been the latest to start but it was never a hindrance for this e-commerce giant to become China’s most popular e-commerce site, while it ranks third in the world. It also became the biggest Chinese cross-border marketplace not long after it released its branch called Tmall Global. 

Xiaohongshu
Year Founded: 2013
Estimated Monthly Traffic: 50 Million

Founded 9 years ago, this e-commerce giant started as a community of people who discuss their thoughts and reviews about certain restaurants, places, and products bought online. This is where it became a very useful website for people that are still torn between buying a product or not. 

These companies truly have made our shopping experience easier, and for sellers, having e-commerce sites this big will give them time, effort, and energy looking for people who can buy their products. Instead, people will be the ones who will come for your product and have their first purchases with your business completed.

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Research

Challenges Every Business Might Face When Selling in China

The Chinese market is one of the most attractive markets for businesses looking for opportunities to grow. But aside from that fact, entering the Chinese market is not easy at all. And as the country’s economy continues to grow, more and more international businesses are looking forward to bringing their products into this huge, opportunity-filled, ever-demanding market of China. 

So if you’re someone trying to bring your business to China, then here are some of the challenges you’ll be encountering and need to overcome. 

Consumer Preference

Over the past years, Chinese consumer preferences have been changing, this, together with the changing of consumer habits and buying behavior will pose a significant challenge to businesses that are unable to adapt to this ever-changing market. Because just like everybody else, Chinese consumers are known to change more often and are far more diverse than it once was. 

Competition

A lot of Chinese companies have been doubling their efforts to improve the quality of the products they produce, this is done to make it more competitive in the international market. This has resulted in increased competition between local companies and international brands within China, as consumers won’t stick to just one company and product to patronize. 

Consumer Trust In New Brands

One of the major challenges new businesses might face in China is the Chinese consumers’ awareness of brands that are present in the market. They don’t trust brands that easily and they won’t risk venturing into new products over what they used to buy for years. 

Bureaucracy

This would probably top all those challenges as it is considered the international companies’ worst nightmare. Obtaining regulatory requirements in China probably is the hardest thing to do, well at least before entering the market (because there would be a lot more after that.) Foreign brands share the same struggle with laws and regulations in China with most of them saying that it is the required permits and licenses that are giving them a hard time.

It is indeed difficult to enter the Chinese market, but there are people that can help you get through all these challenges. Simplifying the process of bringing your products to the biggest e-commerce market in the world. And this is what we do at GLOSKU, we help businesses sell their products to China. Sell in China effortlessly, just be in charge of the clicks and we’ll do all the leg work. 

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Cross-border

Four Great Benefits of Entering Cross-Border E-Commerce

In the past years, cross-border e-commerce has witnessed significant growth. This is not surprising as this kind of business model has connected buyers and sellers better than ever. Expanding your business internationally might sound ambitious and difficult at the same time, but taking this step can be the path towards achieving your entrepreneurial goals. 

If you are still unconvinced about getting your business on the international scene, then here are four benefits of entering cross-border e-commerce.

Bigger market reach

Cross-border e-commerce has been proven to give businesses of all sizes countless opportunities. One of which is having your already healthy sales volume go higher by tapping some never before seen markets around the world. It also allows you to open your storefront to more untapped markets, exposing your brand to millions of potential customers who haven’t known about your business and what it offers. 

Increased sales and revenue

One of the goals businesses have is to generate profit, and this is one of the many benefits a business can get upon entering cross-border e-commerce. Because by taking your brand in the international scene, you are also positioning yourself into a much larger audience. And having a larger audience means a larger demand for your business to fulfill. 

An all-year-round demand

Businesses that have their operations limited in a certain country often get confined to the same peak and off-season every year. Businesses that engage in cross-border e-commerce on the other hand won’t have any problems with demand as they are operating in different countries, having different peak buying seasons throughout the year. Making each country’s seasonal surges keep your operations going. 

Brand awareness

This is another great advantage of entering the international scene, your business gets to have improved brand awareness. This familiarizes people with your brand and helps them distinguish your business from other competitors. This can lead to an increase in revenue as customers are more likely to buy from familiar brands which they trust compared to unknown ones. 

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DTC

Tips DTC Beauty Brands Can Use For Successful Social Media Ads

Advertising has been an effective way to promote one’s product or service for a long time. With the advancement of technology and the presence of social media, it has become more and more effective as it was done not just physically but also digitally. And for DTC beauty brands, having effective social media advertising can be a stepping stone to #SUCCESS, which is why it is important to have a scroll-stopping and eye-catching advertisement to let your brand be known. 

But what are some tips one can use to have successful social media advertising? 

Produce high-quality resources

This tip is one of the most important aspects of your social media advertising. Why? Because great social media visuals capture more attention than those mediocre advertisements or those in text format. Whether it’s an organic everyday post or a sponsored ad, choosing the best images surely gives you the best results. 

Know your audience

If you are someone looking to increase your conversion, then knowing your audience is key! By getting to know your audience, you have the advantage of knowing about the things they like, their preferences, and their behavior. This information can also be used for running targeted ads for specific groups of people that would most likely be interested in your product or service. 

Ride the trend

With the emergence of various social media trends, riding on one or two will surely make any brand relevant. Hopping onto trends doesn’t just allow you to reach more people, but it will also connect with your target audience better. 

Use beauty hashtags

This technique is a great way to target your audience organically. These hashtags will also allow your advertisements to find their way to people that would most likely be interested in your products and all your business can offer. Top beauty hashtags such as #beautytrends#beauty#skincare#makeup, and more, can help you generate more engagement. So remember to use these hashtags!

Make time for giveaways!

Let’s admit it, everyone wants a giveaway. Whether it’s free items, discounted products, or shipping vouchers, we’ll surely get them because they’re FREE. Utilizing giveaways makes people identify the brand and makes them remember your business when they are ready to make their purchase. 

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eCommerce

The Difference Between E-Commerce and Brick-and-Mortar Stores

We may look at both e-commerce and brick-and-mortar stores as channels that don’t have much of a difference. As shoppers, we see these two have more similarities than differences. But that is not the case, because, in reality, there are a lot of differences between these two than selling online or offline. 

And here they are, starting with…

Location

E-commerce stores and brick-and-mortar stores are often conflated. But the difference lies in how the products are sold. E-commerce stores sell products online, putting items on storefronts, letting customers add them to their cart, and having those products delivered to their customers in a specific period of time. 

Brick-and-mortar stores, on the other hand, sell their products in physical stores, may it be a single outlet or a chain of stores where customers can purchase products personally and have them on the same day. 

Payment Method

With the advancement of technology, stores have adapted to various transaction methods. Cash, credit cards, and even e-wallets paying whichever way you want is possible. For e-commerce stores, paying using credit cards and e-wallets are the main methods of payment used. 

Brick-and-mortar stores accept cash, which e-commerce stores can’t do. This made it more convenient for customers who don’t have credit cards or even e-wallets to make cashless transactions possible. 

Business Strategy

A lot of the biggest names in the business industry have already adopted an omnichannel strategy. This is one great advantage of having an e-commerce store as this strategy can be efficiently used. It allows a business to do its advertising online, engage with customers through phone or chat, and accept a wide range of payment methods. 

While brick-and-mortar stores can use this strategy, they will still have a hard time effectively deploying this approach as they are limited by a lot of factors. 

These are just some of the differences between e-commerce and brick-and-mortar stores which may or may not be true, especially these days since there are already a lot of brick-and-mortar businesses adopting what e-commerce stores do. Merging different strategies to provide a seamless shopping experience for their customers on and offline.

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DTC

Five Great Tips For Scaling Up Your DTC Business

One of the things an entrepreneur sets as his/her goal is to achieve growth. And by growth, we mean to have increased production, increased sales, and even to expand to places your business has never seen before. Now you might be wondering, “how do I scale my DTC business?” or “what could be some ways that will help my business grow?” 

Wonder not, because we’re here to help you. Below are some great tips you can use to help your direct-to-consumer business grow. 

1. Put all resources in all the right places

Resources such as human and capital resources are vital to any business, especially for entrepreneurs looking to take their first steps to success. Spending on things such as marketing strategies, making promotions, establishing cybersecurity and other expenses need to be well-thought-out before execution. This will help lessen unnecessary expenses and save you a lot of money. 

2. Make a memorable customer experience

Do we even have to talk about this? Customer experience has been important for any business for as long as we can remember. Why? It’s because one single positive customer experience can influence other people to give your business a chance. This can help your business establish loyalty, customer retention, and brand awareness.

3. Be socially aware

A lot of DTC brands have achieved success by being aware of and involved with what’s happening. Being involved in various humanitarian causes or even taking part in protecting the planet can help you generate great profit. This is because a lot of people are into eco-friendly and sustainable products that will not just satisfy their wants but will also contribute positively to a certain cause, making it a win-win situation. 

4. Gather the necessary information

Well, this might not be new to you since you might have seen data forms that collect customer information on different websites. Collecting customer data can help you understand your market better, giving you a better understanding of what your customers want and need. These data can also help you improve on areas that your business lacks, allowing your business to be better and serve better. 

5. Consistency is key

Who doesn’t love consistency? None right? This is also an important thing to remember as consistency can help strengthen your brand identity and makes your business recognizable at a glance. Being consistent on things such as product quality, style, design, customer service, and even your goals can get your customers’ trust and loyalty to your brand.

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eCommerce

Five of The Best E-Commerce Tips You Need To Know

The e-commerce industry has been on the rise since the mid-1990s and has seen significant progress through the years. With the ongoing effects brought about by the pandemic, going digital and selling your products online could be a game changer for you and your business, this could mean success or failure. And the only way to know that is through one thing, and that is — to try. Entering the e-commerce industry might be scary, but we’re here to help.

So these are some e-commerce tips you can use when you decide to start your e-commerce journey.

Make the greatest first impression

In making a good first impression on your customers, you have to keep in mind that the first minute is the most crucial moment of your journey to winning lifelong customers. It has been given that customers take a minute or less to make a decision about whether they like your website or not. So make sure to bring out that creativity and build a website that will surely capture the interest of everyone.

Be customer-centric

Unlike brick-and-mortar stores, e-commerce websites are more remote and less accessible than physical stores. So customers have doubts because they can’t see, feel or try your products before buying them. But there’s a way to make up for this, by making promotions such as discounts, vouchers, and free shipping deals or making the purchasing process easier so that your customers can have a stellar customer experience that can make them buy your products again.

Make your e-commerce site mobile friendly

Nowadays, billions of people are using their mobile devices/smartphones to browse almost everything on the internet. Including e-commerce websites, so making sure that your website gives your customers easy access to your store can be a huge factor in achieving your entrepreneurial goals.

Utilize social media

Who doesn’t see social media as a huge opportunity to succeed? No one, right? Social media platforms like Facebook, Twitter, Instagram, and more allow your brand to build brand awareness and establish a great relationship with your customers. Posting regular content, daily updates, and engaging with your customers can be effective ways to help your business grow. There are lots of businesses out there that achieved success by using social media, and you can be one of them.

Assure your customers that their data is protected

Privacy is considered a basic human right, and it applies not only physically but also in the digital world. When making online purchases, people prefer to buy from stores that are secured and trusted, as they are giving their information on every transaction. So let your customers know that their personal information is protected means that you care about their privacy and makes them put their trust in your brand.

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Market Updates

What Sells in China? (Part 2) 

Of course, Chinese consumers as we all know them, aren’t settling for just five product categories, and so are we. And we are now at the second part of our previous blog. Apart from the first five, there are more product categories that have been capturing the interest of the Chinese market, and here they are.

1. Food supplements and vitamins 
Apart from eating and living healthy, Chinese consumers are also fond of taking food supplements, vitamins, and other minerals. Some might say that these products won’t have as much demand in the market because usage of traditional medicine is very popular in the county, food supplements still have increasing demand especially from the younger generation.

2. Wine
What would a list without alcohol look like though? Lame isn’t it? Before, Chinese consumers would look for strong local alcohol to drink. But as time went by, locals also started purchasing other alcohol, specifically those from international brands which they get from buying on various cross-border e-commerce websites.

3. Baby Food
Although they may look busy buying their personal needs and wants, Chinese consumers surely won’t forget about their little ones. Baby products are also one of the most popular product categories in the Chinese market. Demand for high-quality baby products is very high as parents want the best possible products for their children.

4. Sporting Goods
Do we have to mention it again? Now that Chinese consumers are becoming more conscious and are leaning towards living healthy nowadays demand for sporting goods such as clothes and equipment rises along with the health products that we’ve mentioned earlier. 

5. Consumer Electronics and Gadgets
This category is too obvious to be included in the list. Because who wouldn’t want to take a hold of the latest gadgets nowadays? Technology has been a big topic in China, and several local companies have been doing well in this industry, so entering the market might be tough. But you shouldn’t worry, because if you’ll be offering something new and unique, then you will definitely capture the locals’ attention and have your own place in the market. 

These are just some of the products that have an astounding demand in China’s huge market. But if your products aren’t included in the list, then this shouldn’t stop you from bringing your product out in the market. Nothing is permanent after all, and who knows if there are millions of people looking forward to seeing your product in the market? Now is the perfect time to sell in China, so give your best shot!