Category: Research

For several years influencer work sat in a separate budget line, measured separately, and defended with reach figures that never quite connected to…

The 2025 figures for Southeast Asian platform commerce are in, and they describe a market that grew quickly while becoming markedly less varied. The…

Ask most brands which Southeast Asian market they should enter and the answer comes back Indonesia, on the reasonable grounds that it is the largest.…

The phrase “expand into Southeast Asia” hides more work than it describes. Brands say it the way they might say expand into California. What they are…

China is a booming market for many international brands, thanks to its vast population and growing economy. However, it can be a tricky process for brands to import into the country. Here are three…

In today’s time, direct-to-consumer (DTC) brands have become the talk of the town. It is molding its shape in the industry as consumers choose to go straight toward the selling company rather than…

Fashion retail is an ever-evolving industry that is impacted by various factors such as social, technological, and economic changes. The rise of e-commerce, the increasing popularity of sustainable…

One potential market that’s attracting attention is Southeast Asia. Here are four reasons why US DTC beauty and fashion brands should invest in this region. Reason 1- Growing middle class: Southeast…

For US brands looking to expand their reach and tap into new markets, Southeast Asia is an increasingly attractive option. With a population of more than 650 million and a rapidly growing digital…

Direct-to-consumer (DTC) brands are increasingly looking to import their products into China. With the Chinese consumer market growing rapidly, it’s understandable why entrepreneurs want to…

Navigating the business landscape in Asia can be a thrilling journey, but it’s important to be mindful of the cultural, legal, and market nuances that may arise. Unfortunately, many companies stumble…

Asia is home to some of the largest e-commerce economies in the world, with China leading the list. But if you’re not yet ready to enter the lucrative economy behind the great wall, there are still a…

Asian consumers are known for being diverse. They have distinct preferences, behaviors, and needs, which means failing to understand these differences can lead to missed opportunities and lost sales.…

As vast as the Asia-Pacific Region can be, it is undeniable that it demands high standards for a business to be established. This massive region shares various cultures and traditions that are…

Known for having the largest population in the world, Asia is undoubtedly one of the places on Earth that offers millions of opportunities waiting to be taken. And aside from being the most populous…

Entering the Asian market really is a lot of work, and having only three to four strategies to penetrate the market might fall short and result in your business not achieving its short and long-term…

The Asian economy has seen significant growth for the past decades, and despite the region’s economy transforming into something this big, there are still a lot more opportunities for this market to…

As the DTC model continues to rise, many people are still not convinced that this business model can help them generate more profit. Maybe they’ve got personal reasons why, or maybe they’ve heard of…

The Chinese market is one of the most attractive markets for businesses looking for opportunities to grow. But aside from that fact, entering the Chinese market is not easy at all. And as the…

We may look at both e-commerce and brick-and-mortar stores as channels that don’t have much of a difference. As shoppers, we see these two have more similarities than differences. But that is not the…

One of the things an entrepreneur sets as his/her goal is to achieve growth. And by growth, we mean to have increased production, increased sales, and even to expand to places your business has never…

Of course, Chinese consumers as we all know them, aren’t settling for just five product categories, and so are we. And we are now at the second part of our previous blog. Apart from the first five,…

When selling in China or anywhere else in the world, knowing what to sell and identifying products that have a market you can sell to is of high importance. And if you’re planning to enter this huge…

For the past years, Chinese consumers’ shopping habits have changed A LOT. Probably because of two things, one is that their incomes change over time and two, it is maybe because of new products and…

The biggest shopping festival in China, or should we say the world, is fast approaching. And there’s nothing stopping it from happening. This shopping festival has been breaking sales figure records…

Who doesn’t know about China being the biggest e-commerce market not just in Asia, but in the whole world? Yes, you read it right. THE WHOLE WORLD. But what made China the e-commerce giant it is…

A lot of us have heard of this amazing platform, but not all of us have realized how great of an application it is as many only see WeChat as just another messaging app used to send messages, photos,…

Doing business has always been a tough job, it needs careful planning and proper execution. This is true for all kinds of businesses but with direct-to-consumer (DTC) businesses the complexities…

For the past years, it is beyond doubt that China has been performing well in the e-commerce industry, it was even hailed as the world’s largest e-commerce market in the world. And not selling in…

Finding the right product for your business might be a challenging job, especially if you are a first-time business owner. Well, you’re not alone. It really is hard coming up with a product that is…

Businesses regardless of their nature require careful planning and implementation of strategies that you think would benefit your business and helps you achieve your entrepreneurial goals the…

Imagine an aircraft without a pilot, flying through the vast skies, above the clouds, and getting battered by the strong winds, wouldn’t that be a scary scenario to be in? Now imagine a world where…

There’s a saying that goes, “Great things never came from the comfort zone.” This just means that to be able to gain, you’ll have to lose something. And that is to give up the warmth and safety…

At some point in our lives, we have faced challenges that test and define us. Some manage to keep their head above water, while others — lose strength and drown. The ability to overcome these…

The COVID-19 pandemic has made huge changes in global e-commerce for the past two years, and when we say huge — we mean REALLY HUGE. Statistics have shown that the global e-commerce market is…

Sell, sell and sell. If it’s not obvious enough, making a sale of either a service or a product is what companies need to do to stay in business. Change is constant and when the pandemic hit, the…

Gen-Z consumers have higher asks from brands in general. It is no longer enough that a product or service works well for it is now also vital that the brands they support are both civically &…

No, we are not just talking about one of Tiktok’s viral duet chains, we will be discussing Tiktok’s effects on GenZ’s buying decisions and how it has garnered such strong influence over the recent…